The American Preference

Bravo to Jamie Oliver's Food Revolution! If you haven't watched season 2, and you have netflix, watch episode 4 - it will astound you. His passion is inspiring, and his message of fresh, healthy and affordable is urgent. Everyone who cares about changing our current food industry is important, no matter what the intricacies of each person's view may be (whether pro-grain, contra-carbs, vegan, carnivore, etc.).

There are too many emerging and proven connections between the American diet and poor health & disease to be ignored any longer. Fresh, local and non-processed produce, dairy & meat have been touted as a luxury that only the wealthier can afford, but that doesn't have to be the case, as Jamie showed us in this episode (price of meal from fast-food: $31, price of meal cooked at home: $23). We will overcome these diet-related illnesses if and when consumers take action and work to make changes - the industry giants won't do it for you. It is appalling to watch the Food Revolution show and have to sit through commercials from Stauffer's about its new "healthy" lasagna. You are not a machine... why would you eat food that is made by one? The system of earth is set up to supply its organisms with food, in self-sustaining cycles.

The American preference for fast food is unnatural. We have been convinced, through countless hours of advertising, marketing and corporate influence that processed food tastes better than the real thing. The catch is that it is no longer food when it is stripped of nutrition and then "fortified" or artificially enhanced with "nutrients" in a manufacturing plant.

A piece of beef should taste like a cow, not like salt and oil - that's all I'm sayin'. A carrot should come with a bit of dirt on it so you know it hasn't been tampered with. What are those slimy, smooth, itty bitty, tasteless, bright orange things you buy labeled "baby carrots" in the store anyway?

It's Presence is Growing!

The headlines are changing. What we've been told about healthy food and diet is being challenged. The food industry will have to come to terms with this growing movement of Americans awakened and alert towards the false, the fake, the fucked up.
Long live The #Occupiers!

Read this article to see a popular media breakthrough.

Most of it is great except for the whole grains thing which I will gladly debate (even though it's that season when goodies made with flour - apple pie, pumpkin cookies - are sooooooo tempting!).

On an entirely separate note, I had a conversation about the fact that in countries older than ours, it's still viable to buy packaged groceries that are not processed, such as tomato sauce. I find it entirely preposterous that in order to buy tomato sauce without any additives, it has to be imported from Italy, when in fact tomatoes grow where I live.

Anyway... more and more items like that are becoming localized, so it may soon be possible to buy items like tomato sauce from somewhere much closer than Italy.